Measurement Design Quick Guide — From Outcome to Signal
A short guide to design a metric, link it to outcomes, choose an owner, and avoid common measurement traps.
Steps
- Define the decision the metric supports
- Choose a leading signal and a lagging outcome
- Specify ownership, frequency, and collection method
- Validation checklist: noise, gaming, sampling bias
Includes a one-page metric template and sample 'bad vs good' examples.
Discussion
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