Customer Journey & Friction Audit

Practical methods and templates to map customer journeys, reveal friction, and convert experience leaks into prioritized improvement experiments.

Workbook

Customer Journey & Friction Audit Workbook

An interactive workbook to map end-to-end customer journeys, capture and prioritize friction with structured severity/frequency/evidence fields, score quick-win potential, propose experiments with measurement plans, and produce a one-page executive summary suitable for stakeholders.

Workbook
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