Customer Journey & Friction Audit

Practical methods and templates to map customer journeys, reveal friction, and convert experience leaks into prioritized improvement experiments.


Template

Customer Journey & Friction Audit — Friction Mapping Template

A practical, action-focused friction-mapping template for documenting end-to-end customer journeys, scoring and prioritizing friction, estimating opportunity size, and converting findings into owned experiments with clear measures and follow-up.

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