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Marketing & Growth KPI Pack
Free KPI templates for acquisition funnels, attribution, experiment metrics and LTV/CAC to help growth teams measure what matters and reduce wasted spend.
Marketing & Growth KPI Pack
Turn growth measurement into useful decisions: templates, formulas, and experiment-ready KPIs that align acquisition, attribution, and lifetime-value thinking across teams.
What this pack helps you do
This pack gives growth teams practical, copy-ready KPI templates for common marketing needs: acquisition funnels (visitors → leads → trials → customers), attribution heuristics (first-touch, last-touch, time-windowed mixes), experiment metrics (variant conversion, lift, statistical checks), and lifetime-value / customer-acquisition-cost (LTV/CAC) calculations. Each template is framed to show the formula, required data sources, a suggested owner, tolerance or trigger thresholds, and the typical decisions it should support.
Who benefits
Useful for growth managers, marketing analysts, product teams running experiments, startups validating channels, agencies advising clients, and small businesses that need to prioritize spend. Practical examples include a local coffee shop using a funnel to measure loyalty program sign-ups, a SaaS team calculating LTV/CAC to set acquisition budgets, a nonprofit tracking donor acquisition cost by channel, and a trades business testing referral campaigns with clear experiment metrics.
Why these KPIs matter
Too many teams report metrics that look good but don’t link to decisions. This pack focuses on measures that change what you do: when to scale a channel, when to stop a creative, how to interpret short-term lift vs. cohort LTV, and how to set experiment success criteria. It shows how to avoid common pitfalls — chasing vanity metrics, misattributing conversions, or ignoring the time horizon of value.
How to use the pack
Start by selecting the few KPIs tied to your current decision: acquisition channel scaling, experiment rollout, or budget allocation. For each template, adapt the attribution window, cohort definition, and revenue horizon to match your business model. Assign an owner who can verify data sources and monitor tolerances. Use experiments and cohort analysis to validate LTV assumptions before making long-term budget decisions.
Platform fit & practical next steps
The templates are intentionally adaptable: you can copy them into your team domain, tailor formulas and thresholds, and turn checklists into interactive forms for recurring tracking and experiment logging. Pair the KPI pack with dashboards and simple cohort analysis to move from descriptive reporting to action-oriented decision-making.
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